Tag: Tools

Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.

New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.

Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.

New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.

Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).

We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.

Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.

It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.

New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.

In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.