Tag: Tools

Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.

Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.

Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.

Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.

New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.

Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.

New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.

Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).

We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.

Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.