Google Webmaster tools
Introducing a new spam policy for "back button hijacking"
13 April 2026 @ 12:00 am
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potential spam actions.
Search Central Live is Coming to Shanghai in 2026!
2 April 2026 @ 12:00 am
We are hosting Search Central Live Shanghai 2026 on May 15.
This event is structured for the local community, with a specific focus on
optimizing sites that target users outside of China.
Inside Googlebot: demystifying crawling, fetching, and the bytes we process
31 March 2026 @ 12:00 am
If you tuned into
episode 105 of the Search Off the Record podcast,
you might have heard us diving deep into a topic that is close to our hearts
(and our servers): the inner workings of Googlebot.
New Location for the Google Crawlers' IP Range Files
31 March 2026 @ 12:00 am
Just a short note this time!
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!
20 March 2026 @ 12:00 am
It's that time of the year again! Let's talk about the Search Central Live (SCL) schedule for the
Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our
Search teams and fellow community members. Here is everything you need to know about our plans for
the year, at least for the APAC region.
Search Central Live is coming to Canada!
11 March 2026 @ 12:00 am
Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time!
The event series has been a great way for communities to connect with each other and Googlers to learn
more about the web ecosystem and how Google Search works and exchange ideas.
Google's February 2026 Discover Core Update
5 February 2026 @ 12:00 am
Today we've released
the February 2026 Discover core update. This is a broad update to our systems that surface
articles in Discover. Our testing shows that people find the Discover experience more useful and
worthwhile with this update.
Search Central Live is coming back to South America
26 January 2026 @ 12:00 am
We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026.
Following many years of successful events in the region, we're continuing our mission to help local businesses
enhance their site's performance in Google Search.
Search Central Live APAC 2025 Recap: A Note of Gratitude
31 December 2025 @ 12:00 am
It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've
been on a mission to connect, share, and—most importantly—listen.
Introducing weekly and monthly views in Search Console
10 December 2025 @ 12:00 am
Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting
immediate issues or spikes, it can sometimes be harder to understand the bigger picture. Daily fluctuations
can make it hard to see if your site is truly growing or declining over time.
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